A Salone del Mobile of Milano with record numbers, that of 2017, in which there was a very high attendance by the public of more than 343 thousand visitors from 165 countries around the world.
Six intense days, from 4 to 9 April, at the spaces of the impressive architecture of Fuksas at Rho, in a space that hosted around 2000 exhibitors divided into different categories, including the large area dedicated to Euroluce.
Point of reference on a worldwide level for insiders, as well as for the public of enthusiasts and experts of design, the Salone Internazionale del Mobile of Milan becomes every year a more exciting event and commotion which connects the furniture industry, of design and culture, with its users. All our partners were present, who once again distinguished themselves for quality and innovation.
Alias, our partner of the office division, presented a space related to Hi-Tech architecture, with a tensile structure in metal and panels in methacrylate, with the core in alveolar metal or cardboard. In the spotlight, among the novelties, even a seat on wheels Rollingframe 52, of Alberto Meda, which was awarded the prestigious Red Dot Award: Product Design 2017, which the company will take next July to Essen.
Artemide, in the area dedicated to Euroluce, hosted us in a light and permeable stand, projected by Michele De Lucchi, defined not by walls but by thin layers of white fabric, which reflect perfectly the exhibited illuminated bodies. Quality and technology emerge together, increasingly linked to demotics. Among the novelties, also the Yanzi system, of Neri & Hu, characterised by a balanced set of structures which remind you of branches or perches.
Many, well 36, of products present in this edition of the Hall by Kartell, which, like every year, is distinguished by presenting one of the largest stands – designed by Ferruccio Laviani – having as a central theme the contamination of styles, of materials and forms, in a compositional equilibrium. To celebrate 50 years of Componibili, of which the company has been a best seller since 1967, new colour variations were introduced at the Hall: burgundy, military green and petroleum green. New colours also for the iconic Bubble Club sofa in mass-coloured polyethylene – palm and olive green – which enrich the outdoor collection. The Invisible Kids products were also presented, which are added to the furnishings for children of Kartell.
The “kindness” has been however the theme chosen by Lago, who designed spaces that recall the iconic character of various female Italian figures, capable of a “mild revolution”: from the ballet dancer Carla Fracci to the athlete Maurizia Cacciatori. Many new chairs and various evolutions of the existing collections, like the Air Wildwood Sofa, designed by Daniele Lago.
Rimadesio, also this time, was entrusted with the elegance of the signs of Giuseppe Bavuso, with a space within the most visited within the Hall. Of particular interest was the use of stoneware to cover the full height doors and the wardrobe Cover. Glass and aluminium, dialoguing with the wood, make the company recognisable in the panorama of luxury.
Many of the points on show at the Fuorisalone, where several brands have chosen their representative spaces in the heart of Milan to exhibit the novelties. Cassina, for example, with the contribution of their volcanic artistic director Patricia Urquiola, renewed the image of the historic factory of Meda, working also on the reconfiguration of the company showroom, also concentrated on the registered office of via Durini, enlarging and fitting out an emotional space with moments of performing arts inside the Fondazione Feltrinelli, projected by Herzog & De Meuron.
Cappellini, together with designer Nendo, presented new products at the new premises in the Garibaldi area, combining the industrial process, even the artistic and handcrafted emotion, which has always characterised its style. Finally, in the monopoly of Via Santa Cecilia, an installation of the Tube chair was presented, the historic sofa of Joe Colombo recently reissued.
To celebrate its thirty years of activity and expertise in the use of glass in kitchens, Valcucine, chose the shop of Corso Garibaldi set up with an indicative neologism: Vetrospettiva. The first example of a kitchen in glass, 100% recyclable, was in fact Artematica Vitrum, designed by Gabriele Centazzo in 1987.
These and many other novelties of this 2017 Hall, which concludes with a goodbye until the next edition, curious and always ready to welcome and know new trends and changes in the industry.