He is volcanic, a daydreamer and creative, but at the same time pragmatic and hard-working. When he was only 21, in 1990, he founded his first agency, which evolved into TRJ. The right blend of charisma, professionalism and ability to reinvent himself, together with some crucial intuition and the great support of an increasingly large, strong and solid team made his agency grow quickly and become a reference point in this high-end market sector.
He is a father of four sons. He loves to spend his free time with them and pass down to them traditional family values, respect for their neighbours, his love of culture and the ability to keep a curious approach to the world in everyday life.